Twitter Shares 5 Million In Ad Revenue With Creators – How To Be Eligible

Twitter has begun sharing ad revenue with creators, following a promise made by Elon Musk in February. The first round of payments totaled $5 million, and will be backdated to February. Creators who are eligible to participate must have at least 5 million impressions on their tweets in each of the last 3 months, and must be subscribed to Twitter Blue or be Verified Organizations.

Payments are based on a percentage of the ad revenue that Twitter generates from ads that appear in the replies to creators’ tweets. The percentage is not yet known, but creators are reporting that they are receiving payments of up to $100,000.

Here is an example of some of the top earners on Twitter at launch:

Elon Musk has also stated that Twitter will pay video creators 10% more than YouTube. This means that video creators on Twitter could potentially earn even more money than they do on YouTube.

If you are a creator who is interested in monetizing your tweets, you can sign up for the Creator Ads Revenue Sharing program. To be eligible, you must meet the following requirements:

How To Be Eligible For Twitter Creator Payouts:

1. Subscribe to Twitter Blue or become a Verified Organization

2. Have at least 5M impressions on your posts in each of the last 3 months

3. Get a Stripe account

4. Must have a verified email address, two-factor authentication, a profile picture, bio, and a header image

5. Have at least 10,000 followers

6. Must have tweeted at least 25 times in the past month

7. Apply and pass a human review

How Is Twitter Ad Revenue Calculated?

Understanding the calculation of ad revenue is vital for content creators, particularly those utilizing Twitter. It’s suggested that Twitter impressions heavily influence ad revenue, thereby encouraging creators to produce regular, compelling content that triggers discussions.

There are concerns that this may trigger the production of more controversial content to drive views and subsequently, a larger portion of ad revenue. Nonetheless, the monetization strategy across all platforms largely depends on the engagement levels, and the means to achieve this are predominantly in the creators’ hands.

Ad revenue is not solely tied to the number of impressions, indicated by the observed variation in earnings per impression amongst creators. One prevalent theory proposes that the number of comments may influence ad revenue as ads often appear in the tweets’ comment sections.

This proposition, however, prompts inquiries about the selection process of tweets receiving ads and the subsequent determination of which creators benefit from these ads.

One hypothesis suggests that advertisers can choose their ads’ placements, offering the possibility to target specific demographics, like left-leaning or more conservative accounts. This introduces an intriguing dynamic into the content creation process, influencing the type of content produced by creators.

How much can you earn on Twitter as a content creator?

Twitter’s calculation of content creators’ revenue remains undisclosed, leading to various estimates. Some suggest creators earn $1,000 for every 100,000 followers, while others propose rates between $3 and $10 per 100,000 impressions, although lower rates have also been reported.

A comparative study with YouTube, a veteran platform in content monetization, reveals significant disparities. YouTube can generate $400 for 100,000 views on an ad-free video, while ads can amplify earnings to $2,400 for an equivalent view count.

In comparison, Rumble offers a base rate of $25 for 100,000 views, along with a bonus of $50 for each approved video.

Alternatively, TikTok’s payment structure offers content creators roughly $2 to $4 per 100,000 views, making Twitter’s initial offer seem rather attractive for most creators.

However, it’s vital to consider that a direct comparison between YouTube videos and tweets may not be entirely accurate. A more equitable comparison could be made once Twitter launches video monetization, which, according to Elon Musk, will offer 10% more than YouTube, inclusive of the upcoming Spaces feature.